Open Source GTM Plugin for Claude Code with 166 Marketing Skills and Bootstrap Command

A developer has built and released a comprehensive Go-To-Market (GTM) plugin for Claude Code that provides 166 specialized marketing skills. The plugin is completely open source and available on GitHub.

What the Plugin Does

The plugin gives Claude 166 specialized skills across multiple marketing domains: SEO, content, outbound, sales, growth, analytics, strategy, ads, social, CRM, and AI search. The developer used Claude Code extensively to build the entire system.

How Claude Was Used in Development

The developer leveraged Claude Code for multiple aspects of the project:

• Design the skill architecture: Claude helped structure the 166 skills into logical categories and define input/output schemas for each skill
• Write the skill definitions: The developer would describe what was needed (e.g., "SEO technical audit framework") and Claude would draft the skill prompts and workflows
• Build the bootstrap system: Claude helped design the interview flow that asks users about their brand/voice, and the logic to generate context files
• Debug and refine: Iterated with Claude to improve prompt quality, add error handling, and ensure skills work together cohesively
• Documentation: Claude helped write the README, usage examples, and installation instructions

The developer noted this would have taken 10x longer without Claude Code, citing the ability to describe a marketing framework and have Claude translate it into working code as particularly valuable.

The Bootstrap Command Feature

The plugin includes a /bootstrap command that interviews users about their brand, audience, and voice, then generates context files that every skill uses. This means Claude writes in the user's voice and aligns with their specific strategy, rather than providing generic marketing advice.

Compatibility and Availability

The plugin is built primarily for Claude Code but also works with Claude Cowork and anything supporting the Agent Skills specification. It's completely free and open source on GitHub, allowing users to clone, fork, and modify it as needed.

The developer is seeking feedback from fellow Claude users about what GTM tasks they wish Claude could handle better.