OpenClaw SEO Audit Skill Released for Technical Website Analysis
A new OpenClaw skill has been uploaded that performs comprehensive SEO audits. After installation, users can ask OpenClaw 'seo audit [url]' to get a detailed analysis of any website.
What the Skill Checks
The audit covers seven main categories with specific checks in each:
Technical SEO (25%)
- robots.txt validity
- XML sitemap existence & structure
- HTTPS/SSL implementation
- Hreflang tags for multi-language sites
- Redirect chains
- Canonical tags
- Security headers
Content Quality (25%)
- E-E-A-T signals (Experience, Expertise, Authority, Trust)
- Author bylines & credentials
- Social proof (testimonials, logos)
- Thin content detection
- Readability analysis
On-Page SEO (20%)
- Title tags
- Meta descriptions
- H1-H6 heading structure
- Internal linking
- URL structure
- CTAs (Calls to Action)
Schema/Structured Data (10%)
- JSON-LD detection
- Organization, Product, FAQ, Review schemas
- Validation against Google's supported types
- Deprecation warnings (HowTo, FAQ restrictions)
Performance/Core Web Vitals (10%)
- LCP (Largest Contentful Paint) ≤2.5s target
- INP (Interaction to Next Paint) ≤200ms target
- CLS (Cumulative Layout Shift) ≤0.1 target
- TTFB (Time to First Byte)
- Page weight
Images (5%)
- Alt text presence
- Image sizing/compression
- Modern formats (WebP/AVIF)
AI Search Readiness / GEO (5%)
- AI crawler access (GPTBot, ClaudeBot, etc.)
- llms.txt file presence
- Citability for AI Overviews
- Content structure for AI extraction
Output Format
The skill outputs a health score from 0-100 along with a prioritized action plan categorized as Critical, High, Medium, or Low priority items.
The skill is available at: https://www.machina.directory/skills/seo-audit
📖 Read the full source: r/openclaw
👀 See Also
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